Tradetec Skyline Offers 2 Free Trade Show Seminars: Successful Trade Show Marketing Strategies and Design Your Exhibit as a Marketing Tool

Get more leads, sales and ROI from trade shows by attending Tradetec Skyline’s free trade show marketing seminars on Wednesday June 4th 2008.

Successful Trade Show Marketing Strategies Seminar

What you’ll learn at these informative marketing seminars:

• Powerful statistics that help justify your trade show program
• The surprising size and strength of the trade show industry
• Trends driving change in the trade show industry

Additional topics covered at the seminar:

• Setting Measurable Objectives
• Selecting Shows and Spaces that Work
• Exhibit Design — Selective Attraction
• Promoting Your Participation Before / During / After
Staffing the Show

Design Your Exhibit as a Marketing Tool Seminar

• Your trade show booth should be viewed as an investment, not as an expense, whether you have a small or large exhibit.
• Ensure your message actually gets across to your customers and prospects
• Know what elements make your exhibit more productive as a workspace
• Squeeze more out of your exhibiting budget to maximize ROI

You will receive a free Design Your Exhibit as a Marketing Tool Workbook when you attend this seminar!

Who will profit from attending:
Marketing, Sales & Advertising Visionaries, Vice Presidents, Presidents, Owners & CEOs who want more from their trade show investment. Ad Agency Designers, Principals, Creative and Production Managers with clients that exhibit at trade shows.

Please join the Tradetec Team in having a fun and informative day at Tradetec Skyline. Free Lunch and refreshments will be provided.

The Successful Trade Show Marketing Strategies Seminar will be held on Wednesday June 4, 2008 9:30 a.m.- 11:30 a.m. and the Design Your Exhibit as a Marketing Tool Seminar will be Wednesday June 4, 2008 1:30 p.m. - 3:30 p.m.
Tradetec Skyline is located at 1136 N Garfield St. Lombard, IL 60148.

For more information or to reserve a seat, visit the Tradetec Skyline web site at You may also contact Alex Tucker by phone at ( 630 ) 629-9317.

Tradetec Skyline Displays
1136 North Garfield Street
Lombard IL 60148
Alex Tucker
www.ttskyline.com
seminars@ttskyline.com
630-629-9317

ShareThis

TradeShowHelp.org was born from the idea that exhibitors in the past did not have a forum to ask tough trade show questions and needed a catalyst to communicate their challenges within the industry and get answers from their peers.

Are you a new marketing manager for a company that exhibits at trade shows and you need help finding answers? Are you an event planner and have questions about event marketing and what trends are working and what are not? Are you a seasoned veteran in the trade show industry and would like to help others by adding your opinion to the many hot exhibiting topics coming up every day?

Their site includes an exhibitor resources section, trade show articles and a dictionary of trade show terminology.

Susan Johnson from Tradetec Skyline a Chicago exhibit display company commented “When I first saw the new trade show help forum I was amazed at how easy it was to get an answer to one of my client’s questions and then send them a copy using the Share This feature”.

Trade Show Help’s expertise in the trade show industry provides the answers to your questions pertaining to the challenges you face when planning for or exhibiting at a trade show or other event.

They have also thrown in some cost savings measures that will help you allocate your exhibiting budget dollars in a more efficient way than utilizing show service decorators such as Freeman Decorating, Champion and GES.

Their site has been designed to make it easy to find answers whether you are a trade show expert or someone new to the trade show industry.

Furthermore tradeshowhelp.org is designed to help visitors that exhibit at conventions, trade shows and expos learn more about what makes an event a successful one.

Exhibitors from all over the world should be able to benefit from the wealth of knowledge on TradeShowHelp.org.

Trade Show Help.org

An online community of trade show exhibitors, marketing directors, event coordinators and anyone that wants to know more about exhibiting at tradeshows.

ShareThis

German officials raid 55 trade show exhibits accused of patent infringement

Gary Tufel — Tradeshow Week,

More than 180 German police, customs officials and prosecutors raided 55 exhibitors’ booths March 5 during CeBIT, the giant information technology trade show held March 4-9 in Hannover, Germany. Two more raids followed on subsequent days.

Authorities confiscated six cartons of electronic goods – including cell phones, navigation devices, digital picture frames, flat-screen monitors, GPS devices and high-definition televisions – and documents, according to Hannover police spokesman Stefan Wittke.

He said the raids were in response to the large number of complaints from patent holders prior to the trade show, which had increased in recent years. Wittke said police conducted similar raids during the 2006 and 2007 CeBIT shows, but they were not as extensive as this year’s actions.

Wittke said at least 24 of the exhibitors questioned and fined were from China, including three from Hong Kong. Another 12 were from Taiwan. Nine more were from Germany and one each was from Poland, the Netherlands and South Korea.

Most of the relevant patents were related to devices with MP3, MP4 and DVB functions for digital audio and video; blank CDs; and DVD copiers, Wittke said. Twenty people were ordered to pay a security deposit of $1,000 ($1,533) each and were released. Most were cooperative, he added.

Wittke said the police intended their actions to send a message that intellectual property violations would not be tolerated. He said Deutsche Messe, organizer of the show, had informed all exhibitors of the possibility that regulations would be enforced.

“They should have known this and expected the raids,” Wittke said. “We will conduct them again next year as well.”

The 55 exhibitors in question were allowed to continue participating in the show, but faced eviction if found in violation again.

The cases have been turned over to authorities, and the offending parties may face additional fines. However, they do not face jail time as had been reported elsewhere in the media.

CeBIT and Deutsche Messe spokesperson Hartwig von Sass confirmed some details of the raids, but said police instructed Deutsche Messe not to comment on the ongoing investigation.

Vincent Gerard, managing director of UFI, the Global Assn. of the Exhibition Industry, said that recent interventions on IPR issues at exhibitions and conventions were not unusual and occur when an exhibitor considers him or herself the victim of patent infringement.

“The organizer’s role consists of providing assistance and access to the exhibition for the adapted legal action when counterfeit practices are identified,” Gerard said.

Steven Hacker, president of the Intl. Assn. of Exhibitions and Events, said he was happy to see authorities taking the intellectual property rights of exhibitors seriously.

“The CeBIT incidents illustrate the need for organizers to do all they can to prevent their events from being used by pirates for illegal purposes,” Hacker said. “This issue will only grow in its importance for our industry.” TSW

ShareThis

Exalt™ Banner Stand

Packs small and sets up easy

One banner stand unit packs neatly in a lightweight, protective carrying case. A complete unit with soft-sided case weighs about 10 lbs. (4.5 kg).The support pole sections are shockcorded for easy assembly.The graphic panel is housed within the banner stand base. Simply extend the spring-loaded graphic and connect to the support pole.

Make an impact anywhere you need a big graphic in a small space.

 Exalt™ is lightweight, convenient and flexible to fit your changing needs. Unique curved, retractable design
With the simple flick of levers, Exalt converts from linear to curved. Connect three units together for an effective 10′ display.

Contact Tradetec Skyline Displays to get a peek at the latest portable trade show display inovations.

ShareThis

With more than 23,000 square feet of column-free, carpeted space, DuPage Expo is the perfect venue for trade shows, product launches, large meetings and special events.
Trade Shows – Notable features include ample free parking to accommodate shows open to the public and over 23,000 square feet of carpeted, column-free space for up to 198 trade show booths, as well as:
• Prime location on busy Highway 64
• Access to additional space and guest rooms at the Hilton Garden Inn and Pheasant Run Resort & Spa as well as the resort’s activities and amenities
• Experienced convention services staff to assist with all of your show services and equipment needs
• High speed internet access available
• Ample complimentary parking for attendees
• Concessions area on site
Product Launches – Expansive space with ground level load-in and two drive-in, overhead doors makes DuPage Expo an ideal location for automotive research or large equipment product launches. The outdoor exhibit space offers additional opportunities for displaying automobiles and other large equipment. Other features include: (more…)

ShareThis

Deen’s presentation, “Paula Deen & The Charmed Consumer,” will begin at 7:30 a.m. in the Grand Ballroom/S100 of the South Building. The program is open to all Show attendees; no ticket or reservations are needed.

(more…)

ShareThis

Articles include cost savings tips that will help you stretch your exhibiting budget dollars. By following the fine print on the show service forms from show decorators such as Freeman, Champion and GES you can save up to 30% on your show services costs.

You may learn a few new words you may not have heard of before that are described in detail on the trade show tip blog such as “drayage” also known as material handling, I&D also known as install and dismantle of your trade show exhibits and displays. trade show ROI – return on investment and booth staffing. Crucial exhibiting Information such as booth staffing and body language are also covered. (more…)

ShareThis

Canon Communications LLC, the leading producer of tradeshows and publications dedicated to the worldwide $220 billion medical device manufacturing market, is introducing a new show, Medical Design & Manufacturing (MD&M) Midwest, for medical manufacturers in the central United States. The move completes the U.S. medical event landscape for Canon which for more than two decades has produced major Medical Design & Manufacturing (MD&M) tradeshows on the west and east coasts and a regional exhibition serving the Twin Cities medical market in Minneapolis. (more…)

ShareThis

Welcome to ChicagoTradeshowExhibits.com!

Tradetec Skyline’s Chicago News and Event Blog

We are in the early launch stages of our trade show news and event site and will be updating the Blog with even more pertinet information. We’re proude to be your source for the latest trade show news and events, new product releases and other marketing strategies for Chicago exhibitors large and small.

Notice a hot topic not in here ?

Let me know by shooting an email to ant@ttskyline.com

Thanks again for visiting, come back soon.

Alex Tucker

Tradetec Skyline Chicago

ShareThis