Trade Show News by Tradetec Skyline Chicago

Chicago Auto Show

The Chicago Auto Show comes to Chicago each February and this
year is no exception. People from around the Chicago land area
come to McCormick Place to see, touch and feel the new and
exciting cars tha will be released to the public. 

The Chicago Auto Show & Pepsi have created a unique marketing
campaign for the upcoming event. This could be called tangible
marketing, getting people involved is a way to keep them
interested.  Companies use Trade Show Displays in this manner
all the time, creating an inviting experience for attendee's,
creating a layout where equipment, product and services can
be tested and seen. 

CHICAGO, Oct. 27 /PRNewswire/ -- In a consumer promotion gear heads will
love, the Chicago Auto Show has teamed up with Pepsi to give a $5 discount for
weekday tickets to the nation's biggest automotive exposition. More than 20
million cans of Pepsi will be stocked into greater Chicagoland, and selected
Indiana and Wisconsin retailers bearing a promotional "coupon" entitling the
bearer to enter the show on weekdays only with a $5 discount off the full
admission price.

"This is huge for auto show fans," said Chicago Auto Show Chairman Mark
Scarpelli. "Not only will they get a nice discount ticket for the show, but
they'll also get to enjoy a Pepsi -- and you've got to love that!"

The promotion is quite simple, according to the show's general manager,
Jerry Cizek of the Chicago Automobile Trade Association, producer of the show.

"Just bring a Pepsi can with the Chicago Auto Show 'promotion coupon'
printed on it to McCormick Place and head for the ticket redemption booth,"
said Cizek. "Each marked can is good for one discount ticket on our weekdays.
Our ticket takers will exchange the can -- which will be recycled -- and give
the bearer a ticket for half off the regular $10 admission price."

The specially marked cans of Pepsi are valid for discounted show admission
Feb. 13 and Feb. 16-20 only. Customers can find them in Pepsi retailers in the
Upper Midwest Division of PepsiAmericas, that includes Chicagoland, plus
Aurora, Elk Grove and Kankakee, Ill.; Munster, Ind.; and Milwaukee, Beloit,
Oshkosh, Kenosha and Beaver Dam, Wisc.

The 2009 Chicago Auto Show will open to the public Feb. 13-22, 2009 daily
at McCormick Place. Show hours are 10 a.m. to 10 p.m. Feb. 13-21; and 10 a.m.
to 8 p.m. on Feb. 22.  More than 1,000 new production, concept and specialty
vehicles will be on display.