Trade Show News by Tradetec Skyline Chicago

What are people looking for at trade shows?

I pulled the information below off of The Capital Times in Madison, Wisconsin News Page -   It’s in regards to the Dairy Expo that is taking place.   I found the details of this article to be an interesting look into what people are looking for at trade shows.  This is Information directly from people attending the Dairy Expo.

People don’t go to trade shows to see the same old things they already know about and understand. It’s all about new, better, easier, faster and maybe more profitable.

The most noticeable and maybe the most discussed change in the displays filling the 100,000-square-foot Exhibition Hall fits none of the previously listed categories except for “new”: half a dozen GEA signs hanging over what has long been the WestfaliaSurge dairy equipment display.

The farming community is often considered a bit slow to accept change, and the worldwide adoption of the GEA moniker to the WestfaliaSurge brand is causing much discussion. The fact is, GEA, headquartered in Bochum, Germany, owns the Naperville, Ill., milking equipment operation (old-timers knew it as Surge) along with some 250 companies in 50 countries in an effort to meet the demands of world competition.                                                  John F. Oncken

Exhibiting at trade shows is great for new product launches and services.  It is the “new”  that we as a society are always looking for.  It is this very reason that your trade show display should be kept up to date, fresh & broadcasting a clear message.  If you continue to use the same trade show display year in & year out, no matter where you are exhibiting; Chicago, New York, Las Vegas or Orlando, you want to give your audience something different & unique to look at, a unique trade show display can attract visitors from the past more quickly if it has new elements to it.

Custom Modular Trade Show Displays are versatile exhibit solutions with a variety of components, accesories & features that are easily changeable and can offer a lightweight, yet compelling & inviting environment for prospective clients.

Exhibit Halls are a buzz with people looking for solutions and innovative ideas that will help their business and their productivity.  Your trade show booth should send them a clear message of how your products and services will enhance their business plan and goals.