Trade Show News by Tradetec Skyline Chicago

Archive for October, 2008

From - New Hope Natural Media

This year’s Natural Products Expo East , held October 15-18 at the Boston Convention & Exhibition Center, drew more than 26,000 industry attendees and featured more than 2,100 trade show exhibits. The show’s healthy attendance echoes the continued strength of natural and organic products.

New Hope Natural Media’s, a division of Penton Media, Inc., mission to educate and inform consumers about healthier, more sustainable product choices that will enhance lifestyle and reduce the environmental footprint.

Natural Products West Expo will be held in the spring of 2009 at the Anaheim Convention Center.  March 5-8 with over 50,000 attendee’s on hand and 3,000 trade show displays & exhibits.

Preparing your Trade Show Display for the upcoming Natural Products West Expo can be handled by your local Chicago Trade Show Display Dealer with services that include:

Exhibit & Graphic Design
Graphic Production
Trade Show Project Management
Trade Show Display & Exhibit Storage

Training and on going customer support for your upcoming events, whether you are exhibiting at Trade Shows in Chicago, Las Vegas, Anaheim or Orlando, your local Chicago Skyline Dealer - Tradetec Skyline Chicago is able to assist you before, during and after your trade show ends.

Custom Modular Trade Show Displays are a lightweight and cost effective solution for local companies that will be exhibiting at Natural Products West Expo,

Skyline products ship in much less space than traditional custom exhibits, helping to save energy and reduce greenhouse gas emissions during the life of the exhibit.

Some examples:

• For CES 2005, a custom house reportedly shipped approximately 718 square feet of exhibits per truck. For the same show, Skyline shipped 4,600 square feet of exhibits per truck. That’s 6.4 custom house trucks for every one Skyline truck!
• Dedicated Micros told us recently that their 40′x40′ Skyline rental exhibit had 10,000 pounds less drayage then their previous custom exhibit at the ASIS 2006 show.
• Rotometrics’ old traditional custom booth packed into 27 crates and filled an entire semi-trailer. Their new 40 x 60 Skyline exhibit shipped to Label Expo 2006 in only 7 crates.

Lightweight exhibits require fewer materials, helping lower operating costs and environmental impact

Promat 2009 - January 12th-15th, 2009 at McCormick Place in Chicago

With buyers from over 90 countries and tens of thousands of professionals converging on McCormick Place from the material handling & logistics industry, you want to keep your trade show display preparation on target for the January event, streamlining the details of your trade show marketing and focusing on becoming a leader within the industry.

Tradetec Skyline is a local Chicago Trade Show Display Dealer,  our trade show service team will help oversee all your trade show service details & logistics for a successful experience at Promat 2009.

Teaming up with Trade Show I&D Providers, a comprehensive understanding of trade show rules & regulations and extensive knowledge of the Chicago Convention Centers coupled with online trade show software and 24/7 access to all your trade show properties, inventory, leads &  booth staff schedules you can rest assured that the details of your trade show will be handled flawlessly, leaving your marketing & sales team more time to focus on qualifying viable leads, networking, product demonstrations and positioning your company among the leaders of the Material Handling Industry.

Renaissance Schaumburg Hotel & Convention Center in suburban Chicago will host the GEMS Expo - Glass Expo Midwest™ on December 8th-10th, 2008.  Many companies are looking for smaller venue’s for marketing their product and services.

Travel expenses are on the rise and the benefits of  smaller regional trade shows can be beneficial to achieving your marketing goals, without sinking all your resources into one event.  Creating a marketing message with banner stands that will draw and focus the trade show audience’s attention to your service and products with high quality trade show graphics can help lead into conversation & communication with prospects.

Niche marketing can be accomplished at the smaller trade shows and can provide focused groups of trade show attendee’s that are in search of the specific niche solution that your company provides.  Being able to spend time one-on-one with potential clients at regional events can lead into lasting customer relationships with local companies.

Working with a Chicago Trade Show Display Dealer to create your niche marketing plan for your companies upcoming trade show & events will allow you to pinpoint your goals while building relationships, focus on educating prospects and build strong networks within the Chicago Market.

While GEMS is the largest regional event in the country, typically attracting between 800-1,200 attendees, exhibit space is purposely limited to 100 booths or fewer. This helps ensure that attendees can meet with every exhibitor and every exhibitor can spend quality time with attendees. The deadline to reserve booth space is November 14.

As reported by Trade Show Week - NAMM – the Intl. Music Products Assn. – will no longer allow anyone under the age of 16 on to The NAMM Show floor.  NAMM officials said the policy change has been made in order to enhance trade show activity and ensure the show’s atmosphere remains business-like and professional.

NAMM is restricting non-industry visitors under the age of 16. Artists and Employees under 16 will continue to be granted access to the NAMM Show floor.

The annual NAMM show, scheduled Jan. 15-18 at the Anaheim Convention Center, will have a 586,000 net square foot show floor, 1,500 exhibiting companies and 88,000 attendees, according to NAMM officials. In 2008, the show, also held in Anaheim, had the same size trade show floor, hosted 1,560 exhibiting companies and had 88,128 total attendees.

With Tradetec Skyline Chicago’s and our Blue Ribbon Trade Show Service & Event Program, we monitor your trade show display for any minor repairs needed.  With a vast inventory of Skyline Displays, if your trade show display needs to be refurbished, we have a team of professional exhibit designers, and can create a trade show exhibit that will achieve the look of a leader, give unique brand and will grab the attention of your targeted audience.

Having your trade show display tuned up and inspected before and after your trade shows, can save time and money when it comes to exhibiting at multiple trade shows.

Dana Meyers of Tradeshow Week examines the Trade Show Projections & Statistics for California - Industry statistics based on organizer projections supplied to TSW,

• A total of 482 trade shows are scheduled to take place in California in 2009, a 1-percent increase, compared with 2008’s 478 shows.

• Collectively, trade shows held in the area are projected to span nearly 58 million net square feet, feature 166,000 exhibiting companies and attract 4.4 million attendees. These figures give the area 8.2 percent of the U.S. market share of trade show exhibit space, 9.8-percent share of exhibiting companies and 5.5-percent share of attendees.

• Despite holding steady in terms of total number of trade shows, year-over-year comparisons reveal shows held in California will decrease in size according to all three indexes measured. The number of trade show attendees at the average show is expected to decrease by 15 percent in 2009, while net square footage and exhibitor figures reflect decreases of 7.5 percent and 4.9 percent, respectively, when compared with projected figures from the previous year.

• The average trade show booth space will encompass 348 net sq. ft., down from 358 net sq. ft. this year.

• The average business-to-business tradeshow will span 113,048 net sq. ft., host 322 companies and draw 7,244 attendees.

• The average hybrid show is expected to have 263 exhibiting companies spread across 78,171 net sq. ft. and attract 7,258 attendees.

• The average consumer trade show is expected to span 108,417 net sq. ft. and feature 209 exhibiting firms with 14,040 attendees.

Industry profileB-to-B shows will make up 52 percent of all the trade shows held in California. Consumer trade shows will account for 26 percent, followed by combination shows with 22 percent.

The state will host 56 health care trade shows, making it the No. 1 industry based on number of events. Tying for second are computers and computer applications and home furnishings and interior design, with 30 trade shows each.

Top cities and venuesSan Diego outshines all other California cities as the most popular destination with 87 events slated to take place in 2009. Following not-so-close behind is San Francisco with 63 shows and Los Angeles with 55. San Diego is the only California city to make the Top 10 list for North America, according to the Tradeshow Week Data Book, with a No. 7 ranking.

The San Diego Convention Center earns top billing as the venue with the most trade shows, 46. The Los Angeles Convention Center claims the No. 2 spot with 29 shows, and the Anaheim Convention Center nips at its heals with 28.

Top months for Trade ShowsStaying consistent with the rest of the U.S., the first quarter is the busiest season for California with 164 trade shows held between January and March.

March leads the way with 59 shows, and February comes in a close second with 58. October creeps in as the third most popular month with 53, followed by January with 47.

ConclusionWith five convention center expansions and plans for a new facility – the Gaylord Resort & Convention Center in Chula Vista – either proposed or under construction, California is looking to further expand its offerings to the tradeshow industry.

Projected statistics are voluntarily supplied by shows during TSW Data Book data collection and updated throughout the year as information becomes available. Shows submitting projections vary year to year, which may affect region totals.

There is continuous expansion and growth in the IT industry as well as the Electronics Industry,  trade shows focusing on solutions & products and electronics continue to draw in large crowds of attendees and buyers that are looking for the newest solutions in technology.

Web 2.0 Expo in San Francisco brings in Web Developers, Designers, Consultants and Business Leaders.  Keeping your trade show display on the cutting edge with high quality graphics, presentations and A/V Equipment can make you an industry leader among the elite in the Silicon Valley.

Whether your business is based in Chicago, New York,  Orlando or San Francisco, your trade show display needs to define your products and services for the greatest advancement in this fast growing industry. WiMax World just concluded in Chicago with a record breaking attendance, further showing the value of trade shows in a fast paced industry.

Technology & Electronics Trade Shows:

CES - The largest Electronics Trade Show - January 8th - Las Vegas
MacWorld  - January 5th, 2009 at the Moscone Center - San Francisco, California
SPIE Medical Imaginging - February 7th, 2009 - Kissimmee, Florida
EHX - Electronics House Expo - March 12th - Orlando, Florida

OpenSource World Conference & Expo, a new event that is scheduled to take place in August of 2009 at San Francisco’s Moscone Center.

Chicago Dental Society  - 144th Annual Trade Show - Midwinter Meeting will be taking place at McCormick Place in Chicago on February 26th-March 1st.  With close to 10,000 exhibitors at the 2008 Annual Mid-Winter Meeting, there are some deadlines coming up for exhibitors.

With a dedicated and knowledgeable trade show service & asset management team, your registration and deadlines can be managed easily and flawlessly, with no need for worry when it comes to all the rules and regulations to exhibit at the upcoming Annual Midwinter Meeting for Dental Professionals.

There are many facets of Trade Show Asset Management & Services that require proper paperwork to be turned in, if you are still managing your own exhibit, do no forget to submit your requests with the proper documentation and trade show service forms for all the following elements that will make up your entire trade show display.

Exhibitor Certificate of Insurance
Exhibitor-Appointed Contractor Certificate of Insurance
Trade Show Display & Exhibit height variance requests
Requests to hold demonstrations within your trade show display
Sound Projection requests
Trade Show Entertainment & Celebrity requests for approval
Proposals for Trade Show Give-a-ways, prizes & raffles

Each of the above elements are necessities for a succesful trade show exhibit & display program, your local Chicago Skyline Exhibit Dealer can assist you with the details of your trade show program so that none of the requirements are overlooked.

As retailers increasingly leverage celebrity endorsements and licensing to promote their store brands, the Private Label Manufacturers Association’s (PLMA) 2008 Chicago trade show — running Nov. 16-18 at Chicago’s Rosemont Exhibition Center – will present a special pavilion of companies that offer opportunities for private label licensing partnerships.

Beyond the Licensing Pavilion, the PLMA show will present over 2,000 exhibit booths featuring the latest products, packaging and promotional ideas for retail brand programs.

Consider your trade show display as a Private Label all by itself,  this is your companies opportunity to stand out in your industry.  When you begin to define your trade show marketing and start plans for your upcoming event and are looking to create something more than a pop-up display, you may want to consider a custom rental trade show display.

Tradetec Skyline Chicago can offer you a variety of solutions with a team of experienced graphic  designers that will guide you through the process of your trade show display design and lead you to the best possible solution.  Creating an exhibit display that will convey your marketing message clearly,  giving you the desired impact that will focus on your companies look and feel.

With a consistent trade show marketing plan, you can begin to Private Label your entire exhibiting experience; keeping your branding consistent with pre-show mailers, promotional materials, literature and your exhibit graphics and design.  Your products and services will stand out and become recognizable in your industry.

I pulled the information below off of The Capital Times in Madison, Wisconsin News Page -   It’s in regards to the Dairy Expo that is taking place.   I found the details of this article to be an interesting look into what people are looking for at trade shows.  This is Information directly from people attending the Dairy Expo.

People don’t go to trade shows to see the same old things they already know about and understand. It’s all about new, better, easier, faster and maybe more profitable.

The most noticeable and maybe the most discussed change in the displays filling the 100,000-square-foot Exhibition Hall fits none of the previously listed categories except for “new”: half a dozen GEA signs hanging over what has long been the WestfaliaSurge dairy equipment display.

The farming community is often considered a bit slow to accept change, and the worldwide adoption of the GEA moniker to the WestfaliaSurge brand is causing much discussion. The fact is, GEA, headquartered in Bochum, Germany, owns the Naperville, Ill., milking equipment operation (old-timers knew it as Surge) along with some 250 companies in 50 countries in an effort to meet the demands of world competition.                                                  John F. Oncken

Exhibiting at trade shows is great for new product launches and services.  It is the “new”  that we as a society are always looking for.  It is this very reason that your trade show display should be kept up to date, fresh & broadcasting a clear message.  If you continue to use the same trade show display year in & year out, no matter where you are exhibiting; Chicago, New York, Las Vegas or Orlando, you want to give your audience something different & unique to look at, a unique trade show display can attract visitors from the past more quickly if it has new elements to it.

Custom Modular Trade Show Displays are versatile exhibit solutions with a variety of components, accesories & features that are easily changeable and can offer a lightweight, yet compelling & inviting environment for prospective clients.

Exhibit Halls are a buzz with people looking for solutions and innovative ideas that will help their business and their productivity.  Your trade show booth should send them a clear message of how your products and services will enhance their business plan and goals.