Archive for July, 2008

Competition - the act of competing; rivalry for supremacy

Is your exhibit ready to be a success story at the Upcoming Trade Shows in Chicago

The market’s are fierce with competition throughout many industries,  getting your message across with a versatile and flexible branding strategy is necessary when you are a trade show exhibitor.  Branding your company image and message, will not only give you exposure to prospective clients but it will give them the confidence in your products and services as well.Creating effective trade show exhibits and graphics that will showcase your companies service and products  can define your branding strategy.   Captivating your audience and telling them who you are and what you can do for them.  As your company grows, so to can your exhibit, the success story can be yours to be told.  Teaming up with a local Chicago Exhibit House you can have access to online trade show program management, that includes:

• Inventory of exhibits, displays, graphics, accessories, audio-visual, promo items, literature, etc.
• Build Instructions, cads, electrical grids, graphic keys, set up photo’s
• Real time collaboration, shipping tracking numbers, confirmations emailed for each trade show
• Event Calculators; cost per lead, return on investment, personal / visual reach
• Event Tools; budgeting, calendars, booth staffing, lead management
• A virtual file folder containing all event and exhibit information for your secure access anywhere in the world 24 hours a day

Get ready for upcoming trade shows in Chicago -

Pack Expo - November 9th - 13th, 2008 at McCormick Place, Chicago, Illinois

Private Label Trade Show - PLMA - November 16th-18th, 2008 at the Donald E. Stephens Convention Center in Rosemont, Illinois. 

RSNA - November 30th - December 5th, 2008 at McCormick Place, Chicago, Illinois

Source: Radiological Society of North America/RSNA News
Date: 29 July 2008

The RSNA annual meeting was ranked the 33rd largest tradeshow of 2007 in a list released by the publication Tradeshow Week, up from number 38 in 2006 and the highest-ever ranking for RSNA.

Tradeshows were ranked by net square feet of exhibit space. RSNA boasted 535,300 net square feet of exhibit space(49,749 square meters) at RSNA 2007, an RSNA record. RSNA is the largest healthcare-related meeting on the Tradeshow Week list. The second largest healthcare-related meeting is that of the Healthcare Information & Management Systems Society (HIMSS), at 371,300 square feet.

Topping the list was International CES®, the consumer technology tradeshow sponsored by the Consumer Electronics Association, with 1.8 million square feet of exhibit space.

AHR Expo - January 26th - 28th, 2009 at McCormick Place, Chicago, Illinois

Donald E. Stephens Convention Center is now neighbors with a entertainment mega-plex venue.  Within walking distance of the Convention Center is a 18 screen, luxury, themed movie and entertainment complex.

“Our convention center is perhaps the only municipally-owned facility of its kind in the nation to return revenues without any subsidies,” said Rosemont Mayor Bradley A. Stephens. “In order to keep this center profitable, we want to offer as much added value as possible to tradeshow managers, meeting planners, exhibitors and delegates alike.Another great reason to continue exhibiting in the Chicago Suburbs, at the end of the day, when you are finished walking the exhibit hall, and the convention center doors close.  There are several choices of entertainment at the new state of the art complex and with the variety of restaurants, you don’t have to rely on that “trade show food” any longer.  Entertaining your trade show clients, just got a step closer to the convention center.

The theme of Muvico’s Rosemont Megaplex is the “Golden Age of Movie-Making.” The facility features:

• Luxury and roomy stadium seating with phenomenal sightlines – the chairs are 24” wide with reclining seatbacks and 46″ of legroom, leaving plenty of space for people to walk through the rows;
• the Children’s Playroom – an on-site interactive room where movie-going parents may leave children for ages 3 – 11 in a safe, secure area with a computer zone;
• a game room;
• a full service restaurant and bar;
• the Gallery – reserved for those 21 years of age and older, this is a second level, VIP, premier seating space (featuring plush, overstuffed love seats), a separate VIP entrance with valet parking and all-you-can-eat popcorn;
• Dolby sound and state-of-the-science motion picture technology;
• Muvico Theaters’ expanded concession menu with its signature Hot Spot Grill, featuring items such as chicken fingers, quesadillas, popcorn shrimp, pizza and more.

Weftec 2008 Trade Show- McCormick Place Chicago - October 18th-22nd

With over 20,000 attendee’s and representatives in the Water & Wastewater Industry walking the trade show floor the six reasons to exhibit speak for themselves.

Looking for display design ideas, the photo search tool can give you some ideas and give you a starting point for your trade show preparation. Whether you are looking to create a 10′ x 20′,  20′ x 30‘ or even a 50′ x 80′ exhibit space,  there is still time to prepare for the upcoming trade show.

Trade Show News Television (www.tradeshownews.tv) provides news-style streaming video reports that promote exhibitor products long after the show has ended.

New York: June, 2008-At a recent trade show for broadcast television equipment manufacturers, Matrox Video Products Group, a technology and market leader in the field of high and standard definition (HD and SD) digital video hardware and software decided to turn the cameras on themselves, with the help of Trade Show News Television (http://www.tradeshownews.tv/).

“We used Trade Show News Television to introduce Matrox MXO2, an innovative new video input and output device for the Mac, at the recent National Association of Broadcasters convention in Las Vegas,” said Janet Matey Marketing Communications Director. “The Trade Show News clip has proven to be a very cost-effective way to get our message out to a wider audience and to maintain the excitement and buzz we generated at the show. I’d like to make this an integral part of every new product launch we do.”

The expanding use of streaming video has been well documented. comScore’s Video Metrix service reported that in February 2008, U.S. Internet users viewed more than 10 billion online videos during the month, representing a 66-percent gain versus February 2007. (more…)

FREE EXHIBIT BOOTH - One time offer with limited quantities available, reserve your rental exhibit now for your upcoming trade shows.

Tradetec Skyline in Chicago, realizes there is a great potential to reach high quality attendees at trade shows, increasing your lead generation by exhibiting is one of the major reasons that companies should continue exhibiting.

Tradetec Skyline would like to help you get the exposure on the trade show floor, by helping minimizing some of the cost that goes into your trade show marketing. With dedication to customers and quality exhibit solutions Tradetec Skyline is willing to help minimize the cost and concerns when you are trying to make the decision and answer the question - Should I Exhibit at Trade Shows?

Offer valid upon signing up for Tradetec’s Blue Ribbon Service

Promo Details:

• 10′x10′ or 10′x 20′ Tube Ultra Hardware Rental - FREE OF CHARGE* - A $3,500 VALUE
• Choice of inline exhibit designs from 10′x10′ to
  10′ x 20′
• Design & Purchase the graphics to be applied to Tube Ultra Hardware

With the concern of fuel prices and economic uncertainty, your trade show marketing strategies may be in flux, any exhibit house can build you an exhibit booth, but what kind of Trade Show Services do they offer? Tradetec Skyline will never let SERVICE get lost in the sales process.

Tradetec Skyline is excited to offer their NEW Blue Ribbon Services. Designed to take the tedious work of show books, booth inventory and exhibit shipping off your hands, leaving you time for more important trade show planning, marketing and event preparation.

For immediate information on the Free Exhibit Booth Program:
Contact Tradetec Skyline via email or phone 630-629-9317

Fancy Food show’s cancellation leaves other shows in limbo

By Rachel Wimberly — Tradeshow Week, 7/7/2008

The food show world has been topsy-turvy ever since the Chicago-based mainstay Power of Five held its final event at McCormick Place in 2007.

And, just when things seemed to be settling down, the cancellation of one of three shows that remained in Chicago has thrown things into a tailspin once again.

The Natl. Assn. for the Specialty Food Trade decided to discontinue its Spring/Midwest Intl. Fancy Food & Confection Showcase that was scheduled to be collocated with All Things Organic and the U.S. Food Export Showcase April 5-7 at Chicago’s McCormick Place.

Ann Daw, NASFT president, said, “We have come to the conclusion that the Spring Fancy Food show at McCormick Place is no longer providing the majority of our members with the most effective means by which to grow their businesses in the Midwest.”

Graph & Converting Expo 2008, McCormick Place, South in Chicago Illinois, will take place October 26-29th, 2008.

Trade Show Planning should be a one of your priorities when you plan to exhibit. Choosing your local Chicago Exhibit House can make exhibiting in the windy city a little easier on your early marketing plans. Which can leave you with more time to handle some of the on-line details for greater exposure at the Graph Expo.

Marketing through the actual show site is a great venue to get your information in front of attendee’s early, getting your name in print on-line will give attendee’s a chance to map out the trade show floor and find your company, product & services more easily at show opening.

The listing page on The Graph Expo Website is still publishing on-line print as well as show book and directory listings, so there is still time to be included if you have not signed up for your exhibit space. The deadline will be August 20th, 2008 so go ahead and get your name in print for the Graph Expo.