Trade Show News by Tradetec Skyline Chicago

Trade Show Seminars

No matter if your an exhibitor attending a Chicago Trade Show, Las Vegas Trade Show or a trade show at Javits Center, we all need fresh marketing ideas.  If we can walk away from a seminar with one good idea, that is a plus.

From post show follow up to trade show selection, finding better ways to exhibit can help with your companies ROI. Learning better ways to get the best outcome for trade shows just got a little easier.

21 Seminars in 21 Days, free webinars from Mike Mraz a 25 year trade show veteran shares some of his tips and tricks. Check out the selection of trade show seminars being offered in July 2009

Trade Show Seminars

New Ideas for Chicago Trade Shows

Trade show season seems to be anytime in Chicago getting your exhibit ready to catch the eyes of your audiences is what exhibiting is all about.

Have you changed your corporate message? Are you looking to create a new fresh look? Is your trade show display ready for the following Chicago events?

NPE
NeoCon
Clinic Lab Expo

Over time your trade show display can become outdated, by adding unique accessories and creating a fresh message can be how you get noticed on the trade show floor.  Creating portable solutions for your exhibiting needs that are cost effective, easy to use and lightweight will help in the success of your Chicago Trade Shows.

Trade shows are essential in creating a buzz around a new product, providing exposure and creating contacts.  With new products hitting the trade show floors from Chicago Trade Show Displays – you can create a buzz in style.

With the most durable pop up in the industry The Mirage just got better – the New Mirage Backlit offers an even more attractive solution for exhibitors.

If you already have a Mirage, the new backlit the new LED lighting will work with existing frames to add intensity to your trade show displays.  Plus it’s energy efficient and outlasts other lighting options.

Another exciting product for is exhibitors is the Convey Placard – a unique design to compliment any exhibit.  With its unique design, you can display literature and product demonstrations easily and with style.

The ASI Show – Chicago

Is your trade show booth ready for the ASI Show in Chicago?

Advertising Speciality Institute will be coming to McCormick placeon July 21st, 2009.  Have you gotten all your exhibit materials in order? Advertising your business and getting noticed with some new products from Chicago Trade Show Displays you can showcase your products and create the image you are be looking for.

Focusing on your advertising plan for trade shows and creating your message through graphics and multi-media just got easier with Skyline’s Trade Show Projection System, with the ability to create in house presentations for specific audiences, you can make a splash at ASI this summer.

ALA – American Library Association

July 9th – 15th, 2009 ALA – Annual Conference will be at McCormick West in Chicago – To provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.

How long has it been since you walked into a library?

With our current economic concerns, more people seem to be entering their local libraries.   Being able to “rent” books, movies & cd’s and having an resource for cost effective entertainment.

Why not “rent” your next trade show display?

Exhibit rental offers cost effective solutions for both small & larger companies.  Having a local Chicago Trade Show Display dealer that has the ability to work with you on pop-up exhibits, portable displays or custom trade show booths you can be creative and versatile when it comes to your trade show strategies.

Trade show exhibit rental offers a flexible solution, being able to choose the exhibit that fits your needs.   Rental packages are customizable and functional and can be utilized to gain a bigger presence with add on accessories as well as interchangeable visual graphics for a variety of messages and products.

Exhibit rental can be your library to cost effective trade show solutions.

WiMax & Why Not A New Booth?

WiMax is one of the largest meetings for the Wireless and Broadband Industry, each and every day in our electronic world something new hits and technology changes once again.

Chicago’s McCormick Place is the host for 4G World Conference & Expo  on September 15th – 17th, 2009.

Where things change before your eyes. Have you given thought to changing your trade show booth? Have you exhibited in the same trade show display rental show & show again?

Branding is important when it comes to your companies look and feel,  and there is no reason now that your can’t expand on your brand and showcase your products in a cool trade show booth.

Chicago Trade Show Display Dealer Tradetec Skyline  is offering a Free Exhibit Rental so that companies can put their best face forward and get a fresh new look.

Trade Shows are a door to potential customers and are invaluable in generating leads and revenue for companies large and small.  The Free Exhibit Rental Program will allow companies the opportunity to update their trade show booth cost effectively and continue to exhibit in style.

ISS – Imprinted Sportswear Show

For over 30 years, the Imprinted Sportswear Shows (ISS) have been the leaders of the decorated apparel industry. Experienced buyers know that ISS is the place to see the latest equipment, supplies, industry trends, and techniques available to them.

Exhibiting at local Chicago Venue’s can boost business in times of economic concern.  Finding smaller Chicago trade shows to showcase your products and services can have added benefit to your overall marketing goals.  ISS will be in Chicago’s Northwest Suburb of Schaumburg on August 13th – 15th, 2009.  Over 200 industry leaders will be exhibiting

The benefits of face to face communication can help you get your product and service in front of decision makers and buyers that can establish long term relationships.

Reaching buyers in uncertain times can be essential to your trade show investment, companies are struggling with the decisions of continuing their trade show marketing.  Focusing on smaller trade shows is vital to keep your name and your brand in front of the decisiono makers.

With custom modular exhibit solutions, creating a cool trade show display can be easily achieved for your local trade shows.  With high quaility banner graphics and trade show accesories, you can achieve the look of a leader and stand out among your competitors.

Trade Show Marketing in a Recession

Attendance down 9% from 2008 meeting but 82% of exhibitors report generating new business at show

CHICAGO, March 11 /PRNewswire-USNewswire/ — The Midwinter Meeting, the Chicago Dental Society’s annual dental conference and tradeshow, consistently ranks amongst the country’s top conventions, even earning the distinction as one of the top four medical tradeshows in the U.S. last year, according to Expo magazine.

This is not surprising information, attendance may be down, but decision makers are walking the trade show floor.  Keeping your trade show marketing on track during a recession should be a priority.  Many exhibitors are sending fewer of their sales force, but sending your sales force and exhibiting wisely is
the key to continued success.

Planning for your upcoming trade shows with your marketing department and utilizing the tools with online event management software will keep your marketing team updated in real time.

People are looking more now than ever for business solutions, with products and services being offered at trade shows, looking into hosting an event or
speaking can help solidify your brand and your knowledge with in your
marketplace.

82 percent said they generated new business at the show

That is an astounding figure in today’s economy, don’t miss any opportunity to get in front of new clients.

There are many solutions for exhibit rentals, from pop up and inline displays, to modular displays, Chicago Trade Show Displays Dealer – Tradetec Skyline can help find the best solution for your exhibiting needs.

Trade Show ROI

CEIR: Ingredients of Good ROI Hold Up in Recessions

By Hil Anderson, senior editor

Dallas, TX – While attendance and the sale of exhibit space at trade shows may flag during a recession, new research from the Center for Exhibition Industry Research (CEIR) indicates tough times don’t necessarily cool the enthusiasm of trade show professionals with buying plans.

A review of a variety of statistics compiled between 1968 and 2007 by CEIR (and its predecessor, the Trade Show Bureau) showed that long-term trends in such categories as traffic density and the number of buyers actually planning to buy showed little interruption during stretches identified as recessionary periods.

“Exhibitions continue to attract a high-quality audience before, during and after business recessions,” said the report released January 21.

The findings should come as a measure of reassurance for show organizers at a time when the U.S. economic downturn has affected the entire world and raised fears that trade shows are in for a dour 2009. By showing that trade shows did not lose their customer appeal during previous recessions, the potential for high customer ROI will likely remain firm this time around.

2007 Labeled Recessionary

CEIR said the National Bureau of Economic Research, Inc. (NBER), pegged 2007 as a recession along with 2001 and the periods: 1991-1992, 1980-1983, 1974-1978 and 1970-1971. CEIR President and CEO Doug Ducate said that although the NBER determined that economic activity in 2007 actually peaked in December, CEIR had determined that the economy was already downshifting in the Fall.

Trends

Exhibitors will likely not have to worry about trade shows turning into tire-kicker events, according to the CEIR research on trends including the quality of the attendees and time spent on the floor visiting exhibits and engaging booth personnel.

*
Average Hours on Exhibit Floor: Attendees have averaged more than eight hours on the exhibit floor per show every year since 1996, except for 2005. In the recession year 2007, time on the floor was only a few minutes under what it had been in 2004 and 2006. The 2001 recession-year average was nearly nine hours.
*
Traffic Density: The number of people on the floor in relation to the size of the exhibit floor has remained fairly static since 2000 at roughly 2.25 people per every 100 square feet of paid exhibit space. Traffic density has been on a slow, steady decline since surging to nearly five in 1969. CEIR chalked the trend up to better pre-show planning on the part of attendees who get more done in less time.
*
Audience Interest Factor (AIF): The AIF refers to attendees spending quality time with exhibitors: talking with them, picking up literature, etc. The percentage of attendees who say they seriously engaged exhibitors has spiked in recent years and reached a high of 80% in 2007.
*
Ready to Buy: The percentage of attendees who said they planned to purchase at least one product they saw at a show increased in 2007 to around 56%, up from 52% in 2006. The statistic has been at 50% or above every year since 1972, according to CEIR.
*
Qualified Buyers: The percentage of attendees who have the authority to pull the trigger on deals peaked at 88% in 1995 and then declined sharply before leveling off in 2000 and remaining steady through the 2001 recession and on to 2004. The 2007 recession was down roughly one percentage point from the previous year at more than 82%.
*
First-Time Attendees: The number of first-time attendees slipped in 2007 to just below 35% from around 37% in 2006; however it remained higher than the 2003-2005 period.

It is too early to tell how the trade show industry will fare in 2009. The International Consumer Electronics Show and other January exhibitions reported some anticipated declines in attendance but overall respectable turnouts. CEIR, however, cautioned that corporations were likely to tighten their marketing budgets but also pointed out that “in recent years, exhibitions have been corporate America’s No. 1 marketing expenditure.”

Need a Coffee Break?

Coffee Fest Chicago 2009 will be held at Navy Pier on February 20-22nd 2009

Coffee Breaks have been a staple in our lives for quite a long time – in which during the day employees are permitted to unwind from the daily pressures, and they can freshly carry out the details of their jobs.

Online event management software, can be your coffee break, freeing up your trade show event management team so that they are able to focus on streamlining your exhibiting strategies for the best trade show return on investment or ROI.

Trade Show Coordinators and Event Managers can become overwhelmed with the amount of detail and fine tuning that an entire trade show program encompasses, and can overlook small details of exhibit management.  With a comprehensive planning and strategy tool available online, with access anywhere in the world, your trade show program management team can become a well oiled marketing machine.

Being able to define which trade shows have performed best in the past, will allow your team to budget, plan & enhance your overall trade show goals.  Your trade show management team and coordinators will be able to oversee and monitor all trade shows and events in a centralized location, no longer having to scavenge through stacks of paper work looking for trade show accessories, promotional items, literature, trade show graphics or worry that the wrong exhibit properties will show up on the trade show floor.

To-Do lists for trade show management can grow rapidly and those post-it note’s may just not have the staying power, with a virtual file folder that can focus on specific trade shows, each member of your trade show marketing team as well as your booth staff can have access to updated information and changes for upcoming events and trade shows, from carpeting, furniture to pre-show sales meetings, no details will get lost in the shuffle.

With a mission to help trade show exhibitors refine the process,  your local Chicago Trade Show Displays Dealer – Tradetec Skyline Chicago, Illinois -  will pour you that cup of coffee and show you the value and benefits that can be added to your trade show marketing plan with a demonstration of our Online Trade Show & Event Management System by ExhibitForce.

Licensing Expo 2009 Moves to Las Vegas

If you are unsure of where to begin, start by teaming up with a Skyline Exhibits partner that is well versed in all the facets of trade show planning and preparation and success will follow.  Online exhibit management programs can track events, track results and can supply you with 24/7 access to your entire trade show program.

Leaving you with more time to focus on your face-to-face marketing strategies while at the tradeshow.  Contact your local Chicago Trade Show Displays dealer to find out more information on how a customized exhibit management program can help alleviate your biggest trade show obstacles.